#WISHRM23 Exhibitor Spotlight: The Insurance Center with Kim Beckman
- Taylor Forshee, MBA, SHRM-CP, GPHR
- Aug 22, 2023
- 3 min read

As a part of the WISHRM State Conference SMILE Team, I have the opportunity to connect with speakers and exhibitors and learn more about what to expect at the upcoming conference.
Today I spoke with one of the WISHRM23 Exhibitors, Kim Beckman, about The Insurance Center.
Q & A with Kim:
1. Who should stop at The Insurance Center booth?
We encourage all attendees to stop by our booth, introduce yourself, and register to win an Echo Show! We would love the opportunity to chat about the services we provide to our friends and neighbors throughout the communities in Wisconsin. We can work you on your Corporate / Group Employee Benefits and Property and Casualty for groups of all sizes! We are a full-service agency, and our loyalty lies with YOU – the client, not the insurance company. We work with more than 20 of the nation’s top-rate insurance companies which allows us to bring you a vast array of options and competitive pricing.
2. What do you want WISHRM23 attendees to know about The Insurance Center?
We are a family-owned agency with over 50 years of experience serving the communities in the State of Wisconsin with 11 locations as well as one location in Iowa. We serve over 60,000 clients and have over 130 licensed and dedicated insurance professionals. We will fight for the highest possible good of our clients, co-workers, and community.
Mark and Sam will be able to answer any questions you may have about The Insurance Center and what makes us different. With a total of over 25 years of experience in employee benefit sales and consulting, you will find us able to help answer any questions you may have about our services and how we live out our purpose at The Insurance Center where have a culture of Belongships - Be Authentic * Be Ethical * Be Intentional * Be Empowered * Be Dynamic. We look forward to meeting and talking with you!
3. What are you most looking forward to at WISHRM23?
We are excited to meet everyone, network, and learn from you about how you are “Changing the World of Work”. We would love to partner with you to help makes those changes and help your organization be the change you want to be!
4. According to the SHRM 2023 Benefits Survey, 1 in 5 employers are now offering pet insurance. What other unique benefit trends are you seeing?
While pet insurance is on our portfolio, we also work with employers to put in place a variety of worksite benefits from health, Life, Disability, Accident, Cancer, Critical Illness as well as our Captive / Cooperative Health Insurance model through TICket Health Solution- our long-term actionable benefits program which provides a self-funded model using best in class insurance contracts and a stop loss cooperative pooling like-minded for the mid to large employer groups! Stop by to learn more!
5. *Fun Question* Who is your favorite HR or HR-adjacent character in a TV show or movie?
6. Are there any additional things you wish for Wisconsin HR professionals and people leaders to know?
We understand your business is unique; your insurance should be no different. Insurance is one of the most important investments your business can make. We will work with you to understand your business and provide you with custom solutions for your peace of mind. We will focus on understanding your needs and provide some proactive services specific to your needs which can include – Strategic Benefit Planning, PBM Consulting and Rx Solutions, T.I.C. Analytics, Benchmarking, Onboarding and Offboarding, Aging Workforce Solutions, Compliance Assistance, and Risk Compliance Reviews.
Visit Mark & Sam at the WISHRM23 Exhibitor Hall:

The Insurance Center was formed in La Crosse, Wisconsin, in 1966 with a single mission in mind: to provide quality and affordable health insurance to the dairy farm families of southwestern Wisconsin.
From those humble beginnings, The Insurance Center has grown to become one of the largest independent insurance and financial service agencies in the Midwest—a recognized leader in providing quality insurance products and services to individuals and businesses.
With 11 locations in Wisconsin, as well as one in Iowa, we have the unique knowledge and insight to be your practical, reliable local insurance agent. The Insurance Center is committed to a long-term relationship with our clients, and we are willing to back up that commitment with superior products and excellence in service.
Website: https://ticinsurance.com/
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